October Prime Day preview: Shop the best deals here

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UPDATE: Oct. 7, 2024, 2:15 p.m. EDT This story has been updated with the latest early deals from Prime Big Deal Days, which starts on Oct. 8.

Amazon’s Prime Big Deal Days event is back. Scheduled a little under three months after the retail giant’s flagship summer Prime Day sale, this 48-hour “October Prime Day” will present shoppers with an opportunity to get an extra-early start on their holiday shopping before the chaos of Black Friday.

Amazon started rolling out early Prime Big Deal Days doorbusters in mid-September, and we’ll be keeping track of them right here in the lead-up to its official start.

When is October Prime Day?

Prime Big Deal Days will run from Tuesday, Oct. 8 (starting at 3 a.m. ET) through Wednesday, Oct. 9 this year. Many of the sale’s best deals won’t go live until that exact start time, but again, certain doorbusters are up for grabs already — they’re basically appetizers for the main event.

What deals will we see during the sale?

Amazon previewed a selection of its top Prime Big Deal Days deals in a press release Thursday (Oct. 3), noting that new offers will drop “as often as every five minutes during select periods throughout the event.” These offers include “some of its lowest prices of the year so far” on products from brands like Dyson and Lego (to the tune of up to 40 and 30 percent off, respectively), plus hefty discounts across the following categories:

  • Up to 55% off select Amazon devices, including a new all-time low for the third-generation Echo Frames

  • Up to 50% off popular print books, including Layla (Colleen Hoover), A Little Life (Hanya Yanagihara), Paris: The Memoir (Paris Hilton), and Friends, Lovers, and the Big Terrible Thing (Matthew Perry)

  • Up to 40% off Peloton fitness equipment

  • Up to 40% off select Play-Doh, Melissa & Doug, Disney, Fisher-Price, and Mattel toys

  • Up to 40% off Samsonite, American Tourister, and Travelers Choice luggage and SwissGear and Herschel backpacks

  • Up to 35% off select Sony electronics, including PlayStation consoles and OLED and mini-LED TVs

  • Up to 25% off select Casper pillows and mattress toppers

  • 20% off select GE Profile and Caraway kitchen appliances and cookware

Once Prime Big Deal Days begins, we’ll also be keeping an especially close eye on tech from big-leaguers like Apple, iRobot, and Samsung. Based on our experience covering past Prime events, we expect many of their products to fall to new or year-round lows on Amazon during the event.

As a reminder, you don’t need to buy something just because it’s on sale. For more tips on how to shop smart, check out Mashable’s guides to finding the best deals and what not to buy.

What are the best October Prime Day deals that are already live?

So far, Amazon is reserving most of the best deals for itself: Select devices across its Echo, Fire, Kindle, Blink, and eero brands are on sale for up to 58% off ahead of Prime Big Deal Days. (For the record, its Blink home security bundles and dirt-cheap Fire tablets feel the most worth-it at this point.)

These deals were open to all shoppers at the time of writing, but we’ve spotted some others that are Team Prime exclusives. Members can snag four free months of Amazon Music Unlimited, three free months of Kindle Unlimited, and a $10 discount on one GrubHub order of $15 or more; don’t forget to use the coupon code PRIME10 at checkout.

Beyond that, we’ve seen a slew of TVs, laptops, tablets, robot vacuums, headphones, and fitness trackers go on sale on Amazon ahead of Prime Big Deal Days. We’re keeping a running list of the best early deals below — just keep in mind that things can (and probably will) get cheaper once the event formally begins.

Best Apple deal

Why we like it

The 9th-generation iPad is down to $199.99, back to its lowest price ever in late September. Even with this recent price increase, it’s still the most affordable iPad out there.

This tablet comes with the A13 Bionic chip, a powerful processor that lets you stream, browse the internet, and even game. Normally $329, the sweet price of $224 saves you $129.01.

More Apple deals

iPads

  • Apple iPad, 10.9-inch (A14 Bionic, WiFi, 64GB) — $299 $349 (save $50)

  • Apple iPad mini, 8.3-inch (A15 Bionic, WiFi, 64GB) — $379.99 $499 (save $119.01)

  • Apple iPad Air, 11-inch (M2, WiFi, 128GB) — $547 $599 (save $52)

  • Apple iPad Air, 13-inch (M2, WiFi, 128GB) — $749 $799 (save $50)

  • Apple iPad Pro, 11-inch (M4, WiFi, 256GB) — $922 $999 (save $77)

  • Apple iPad Pro, 13-inch (M4, WiFi, 256GB) — $1,196 $1,299 (save $103)

MacBooks

  • Apple MacBook Air, 13-inch (M2, 8GB RAM, 256GB SSD) — $749 $999 (save $250)

  • Apple MacBook Air, 13-inch (M3, 8GB RAM, 256GB SSD) — $899 $1,099 (save $200)

  • Apple MacBook Air, 15-inch (M3, 8GB RAM, 256GB SSD) — $1,099 $1,299 (save $200)

  • Apple MacBook Pro, 14-inch (M3, 16GB RAM, 1TB SSD) — $1,699 $1,999 (save $300)

AirPods

AirTags and accessories

Best Amazon device deal

Why we like it

The Amazon Echo Show 5 works as a smart home hub that’s more than just a speaker. It displays music, recipes, and even video calls with its built-in camera. While we normally prefer the Echo Show 8 over the 5, ahead of Prime Big Deal Days, we’re thoroughly pleased with the $40 discount on the Echo Show 5.

Score the Amazon Echo Show 5 for just $49.99, taking 44% off.

More Amazon device deals

Echo smart speakers and displays

Kindles

Fire tablets

Eero WiFi devices

Best laptop deal

For more deals on MacBooks, scroll back up to the “Apple deals” section.

Why we like it

Read Mashable’s full review of the 14-inch Apple MacBook Pro (M3).

“With a super bright mini-LED display, a good amount of useful, creative-friendly ports, gorgeous-sounding speakers, and an M3 chip that supports hardware-accelerated ray tracing, the current-gen MacBook Pro is our No. 1 laptop for photo and video editing (regardless of operating system). It’s also the longest-lasting MacBook we’ve tested to date, clocking in at over 16 hours in our battery life test. It’s another Mashable Choice Award winner that earned a 4.5/5 rating.

We highly recommend bumping up to the 1TB variant with 16GB of memory, which is currently marked down to $1,699 (down $300 from $1,999), but the base configuration with 8GB of RAM and 512GB of storage is also on sale for $1,299 (down $300 from $1,599). Either way, you’ll be locking in an all-time low.” — Haley Henschel, Senior Shopping Reporter

Best headphones deal

Why we like it

“AirPods Max are stylish headphones with easy connectivity to boot. Just like the rest of the AirPods collection, the AirPods Max connect to iOS devices just by turning them on, plus you don’t need an auxiliary app to control them. While AirPods Max aren’t in our round-up of best headphones, we’ll still sing their merits as they possess excellent audio quality and good battery life.

A big hang-up we have with the AirPods Max is their price tag because at $549, you can find headphones of the same quality for far cheaper. However, when the AirPods Max are on sale, we’re all in. Ahead of Prime Big Deal Days, you can get the AirPods Max for $399, saving $150.” — Samantha Mangino, Shopping Reporter

More headphones deals

Headphones

Earbuds

Best Bluetooth speaker deal

Why we like it

“Maybe your Bluetooth speaker kicked the dust this summer after one too many pool parties. If you find yourself in the market for a new one, Prime Day is an especially great time to hit add to cart.

If you need a speaker for a party, the JBL PartyBox is just that. Despite its large size, the shoulder strap makes it easy to carry. Plus, six hours of battery life keeps it running all night long. Built-in lights and a microphone really keep things turning up all night long.

Ahead of Prime Day, you can find the JBL PartyBox down to $299.95, saving $50 for 14% off.” — Samantha Mangino, Shopping Reporter

More Bluetooth speaker deals

Soundbar deals

Best TV deal

Why we like it

“Who says you need to spend a grand to get a nice (and decently sized) 4K TV? With the early 35% discount that Amazon slapped on the 55-inch version of its most affordable Fire TV, Prime members could actually get one for two different rooms for way less than $1,000.

As Amazon’s most basic in-house Fire TV, the 4-Series would be best suited for people who aren’t super picky about saturation or brightness levels as long as it’s a step up from their old LED TV — and this definitely will be. With the intuitive Fire TV platform built-in, the 4-Series can access all of your favorite streaming apps, which you can arrange in whatever layout makes sense to you.” — Leah Stodart, Senior Shopping Reporter

More TV deals

50- to 55-inch TVs

65-inch TVs

75-inch TVs and up

  • Roku 75-inch Select Series 4K TV — $499.99 $799.99 (save $200)

  • Amazon 75-inch Omni 4K Fire TV — $758.99 $1,049.99 (save $291 with Prime)

  • TCL 75-inch QM7 QLED 4K TV — $999.99 $1,499.99 (save $500)

  • Hisense 75-inch U8 Mini LED ULED 4K TV — $1,345.74 $1,999.99 (save $654.25)

  • LG 77-inch B3 OLED 4K TV — $1,796.99 $2,296.99 (save $500)

  • TCL 85-inch Q65 Mini LED ULED 4K TV — $899.99 $1,599.99 (save $700)

  • Sony 85-inch X77L 4K TV — $1,198 $1,498 (save $300)

  • Hisense 85-inch U8 Mini LED ULED 4K TV — $1,797.99 $2,799.99 (save $1,002)

  • Hisense 100-inch QD7 QLED 4K TV — $1,999.99 $2,999.99 (save $1,000)

Best streaming deal

Why we like it

Is the Amazon Fire Stick 4K the best streamer we’ve ever tested? No, Roku takes the cake there. However, it still works perfectly fine, and not to mention, it’s hard to turn away from its delightful $30 price tag ahead of Prime Day. Having tested the Amazon Fire Stick TV, set-up is easy, as simple as plugging it into an HDMI port in the back of your TV.

While the home screen is a little clunky and slow, full of ads and promotions for Prime Video content, it is a dream for those who primarily stream on the site. The Amazon Fire Stick 4K is down to $24.99, saving you $25 and 50% off.

More streaming deals

Best gaming deal

Why we like it

“The Nintendo Switch Lite (Gray) is $179.99 at Amazon right now. It might go down in price during Prime Day, but its record-low is $196.80, and that was back in February 2022, so this deal (even at just $20 off) is still worth considering. If you want to save even more, you can buy a renewed model for $165.

The Nintendo Switch Lite is a portable version of the original Nintendo Switch. You can play classic games like Super Mario Bros and Zelda on the go and purchase and download other Switch games straight to the console.

If you prefer gaming on a TV, the Nintendo Switch is $264.97, down from $299.99. That’s not a massive discount, but it’s a decent price for a new Nintendo Switch.” — Tabitha Britt, Mashable Shopping Contributor

More gaming deals

Best drone deal

Why we like it

“If you’re really into drones, the name Holy Stone should be on your radar. This brand is known for making high-end drones that are feature-packed and, at times, super affordable.

The Holy Stone GPS drone HS175D RC Quadcopter is currently $169.99 at Amazon, which is $60 off the listing price. It’s a solid mid-range drone option that shoots 4K videos, has a 46-minute flight time, and a special flight mode where you can direct its movement — whether you want it to follow you or fly along a specific path.” — Tabitha Britt, Mashable Shopping Contributor

More drone deals

Best robot vacuum deals

More vacuum deals

More home deals

Best fitness tracker deal

Why we like it

The Fitbit Sense is ideal for wellness-focused users. The EDA Scan app detects electrodermal activity (AKA a stress meter), the ECG app, which is only available in certain countries and intended for people who are 22 or older, checks heart rhythm for signs of atrial fibrillation, and the built-in GPS lets you track your runs without your phone.

The battery lasts six days on a full charge, and the fast-charge function gives you a full day’s worth of use after just 12 minutes of charging (up to 12 hours with GPS mode on).

Mashable Deals

More Fitbit deals

More fitness tracker deals

Best kitchen deal

Why we like it

“Trying to break your Starbucks habit? Invest in a fancy brewer for your home, like the Ninja Specialty Coffee Maker. It happens to be on sale for just under $100 ahead of October Prime Day, which is 41% in savings and matches its Black Friday price from last year. It features four brewing styles (classic, rich, over ice, and specialty brew), six brewing sizes (cup, XL cup, travel mug, multi-serve travel mug, half carafe, and full carafe), and a fold-away milk frother. That means you can create anything from hot or ice lattes and macchiatos to cappuccinos and iced coffee from the comfort of your kitchen.” — Christina Buff, Mashable Shopping Contributor

More kitchen deals

Air fryer deals

Blender deals

Coffee maker deals

Multicooker deals

Stand mixer deals

Best book deal

Why we like it

“If you’re not into self-help books, James Clear’s Atomic Habits might not be on your radar. But this is one of the best nonfiction titles to come out within the past few years, and it’s currently 49% off in hardcover.

This book is all about teaching yourself to build good habits, break bad ones, and generally become more focused, productive, and successful in your daily life. And at just $13.79 for the hardcover, it’s a steal.” — Tabitha Britt, Mashable Shopping Contributor

More book deals

Best home security deal

Why we like it

“If you could put a price tag on peace of mind, it’d be pretty close to this Blink Whole Home Bundle deal. It includes the Blink Outdoor 4, Mini 2, Video Doorbell, and Sync Module 2, all for just $89.97. That’s 55% off the retail value and the lowest price we’ve seen on this particular bundle. The Blink Mini 2 can take care of the inside of your home, day or night, while the Outdoor 4 can keep an eye on things outside. Paired with the Blink app, the video doorbell can show you who shows up at your door (even at night). And the Sync Module 2 will let you keep track of all the action in one place (and store your clips locally). It’s one of the most affordable ways to keep an eye on every part of your home.” — Christina Buff, Mashable Shopping Contributor

More home security deals

Video doorbell deals

Single security camera deals

Home security bundle deals

Best printer deal

Why we like it

The HP ENVY 6055e wireless color inkjet printer can print quickly, going through five pages a minute in color, and eight and a half pages in black and white. It also comes with three months’ worth of ink through HP+. You just have to activate your subscription to get it — it’s pretty easy to do through the app. This compact printer is ideal for at-home printing or dorm room use.

More printer deals

Best Samsung Galaxy deal

Why we like it

Samsung’s Galaxy A35 is a ‘strong buy for the price,’ as our friends at PCMag (also owned by Ziff Davis) said in their review. The budget-friendly Galaxy phone was released as a more affordable alternative to the Galaxy S24. As a budget phone, it doesn’t offer the same speed and performance as the S24, but it also doesn’t cost over $1,000. It packs a gorgeous 6.6-inch display, Samsung’s Exynos 1380 processor, a 50 MP wide-angle camera with optical image stabilization, and a long-lasting 5,000mAh battery that supports fast charging. It’s not the most impressive phone on the market, but on sale for just $313.99, it’s a pretty hard deal to beat. That’s 22% in savings.” — Christina Buff, Mashable Shopping Contributor

More Samsung Galaxy deals

Galaxy Book deals

Galaxy Buds deals

Galaxy phone deals

Galaxy Tab deals

Galaxy Watch deals

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