Best birthday gift ideas for women: What to get for your mom, sister, wife, daughter, or best friend

The “best birthday gifts for women” is an almost laughably broad category. After all, the “best” gift depends on what the lady you’re shopping for is into. Gifts for your mom tend to focus on a problem she needs fixed, while gifts for your wife lean into self care. There is also the tricky task of shopping for a teen girl, but really all that takes is a keen eye for trends.

If you’re looking for a more general guide to gifts for women, there are a few stalwart picks you can turn to — and that’s what we’re here to reveal.

The key is to embrace two gift classifications: practical gifts and gifts she wouldn’t necessarily buy for herself. Fancy candles, pretty totes, and elegant journals all fit the bill here, but so do cute Bluetooth keyboards, versatile mini speakers, and even reusable grocery bags. Just make sure they have a certain je ne sais quoi.

In fact, here’s a shortcut. If you want to keep the gift for yourself instead of actually giving it to her on her special day, it’s a good choice. Carry that powerful and jealous energy with you as you make your purchase.

Here are our picks for the best birthday gifts for women.

Otherland Matchpoint Candle

For the Tennis Fan: Consider this quirky Otherland candle, which is formulated to smell like a tennis ball. Well, it’s also formulated to smell like “cut grass and cucumber,” but we’re focusing on the tennis ball thing. Bonus: The candle jar is attractive enough that she’ll want to clean it out and reuse it.

Voluspa Moso Bamboo Reed Diffuser

For the Diffuser User: Or, if she’s more of a reed diffuser fan when it comes to home scents, go for this Voluspa option, which features notes of moso bamboo, black musk, and Japanese cypress. It’ll look pretty on a shelf, too.

Casio Vintage-Style Watch

For the Fashion Girlie: A cute gold watch goes with pretty much everything. This timeless yet retro pick is perfect for daily wear — and not so expensive that she’ll be freaked out to wear it everywhere.

LEUCHTTURM 1917 Notebook

For the Writer: Journaling just feels more fun in a handsome notebook. This one from the German brand Leuchtturm 1917 is particularly aesthetically pleasing, with its faux leather cover and crisp dotted pages.

Logitech POP Mechanical Wireless Keyboard

For the WFH-er: If she’s a work-from-home warrior who wants to mix things up a little, this cute mechanical keyboard (yes, a cute keyboard) makes a great gift. Its keys imitate the sound of a classic typewriter.

Baggu Standard, Set of 3

For the Impromptu Grocery Shopper: If she’s always running to the store to “just grab a few things,” a packable set of Baggu bags will be a godsend. They pack down small enough to be stowed in her purse all the time, so she’ll never be stranded without her reusable bags at checkout.

Mashable Light Speed

Stanley Quencher FlowState Tumbler, 40 oz

For the Hydration Queen: Help her reach those lofty hydration goals with the extremely popular Stanley Quencher FlowState Tumbler. It’ll keep her beverage of choice cold for a truly shocking amount of time — and it fits nicely into most car cup holders.

Owala FreeSip Water Bottle, 40 oz 

For the Hydration Queen Who Doesn’t Want a Stanley: If she’s not a Stanley gal, no problem. An Owala FreeSip is another excellent option. We particularly like its cheery color options, including this one called “Summer Sweetness.”

Apple AirTag, Pack of 4

For the Forgetful Friend: Is she constantly misplacing her things right before she needs to be somewhere? Time for some AirTags. This pack of four will give her enough gadgets to keep track of her wallet, keys, luggage, and more.

Apple AirPods Pro (2nd gen)

For the Public Transit Commuter: A pair of AirPods is a must if she rides the train or bus to work every day. They’re lightweight, easy to stow, and have noise-canceling and “transparency” modes for a safe, pleasant commute.

Libbey Signature Coupe Glasses, Set of 4

For the Cocktail Drinker: A new set of coupe glasses will elevate her cocktail (and champagne, and champagne cocktail) game. These from Libbey are classic, elegant, and dishwasher-safe — and the price for four isn’t too shabby, either.

Soucolor 9×12 Sketchbook

For the Amateur Artist: If she wants to get into drawing but hasn’t yet taken the plunge, help her get started with a sturdy, well-priced sketchbook. It comes in a bunch of cute colors, too – we particularly like the light purple.

Woolrich Burlington Berber Blanket

For the Cozy Girl: Help her enter hibernation mode this winter with a very, very soft blanket from Woolrich, which can also serve as extra bedding on a full or queen bed. We like the light blue option, but there are several pleasant, neutral hues available.

Yeti Rambler Wine Chiller

For the Host: She can keep that champagne chilled to the bone with this Yeti wine chiller. It’s great for outdoor gatherings, but if she wants to use it indoors, rest assured there will be no condensation leaving a ring on her table.

Sony SRS-XB13 Extra Bass Portable Waterproof Speaker

For the Playlist Maker: A high-quality (and waterproof) portable speaker makes a good gift for pretty much anyone. This one is an “extra bass” version, so gift it to the gal who likes to crank up the tunes at pool parties.

ZIMASILK Mulberry Silk Pillowcase

For the Hair Care Expert: A silk pillowcase means she’s less likely to wake up with a severe case of bedhead. More importantly, it feels sumptuous and amazing to sleep on. Grab her a set of two and wait for her to tell you how well-rested she feels.

CULTivate: The Board Game

For the Competitor: In this board game, players assume the role of cult leaders trying to recruit followers to their compounds. Don’t worry; there’s plenty of room to sabotage your fellow messiahs so you come out on top.

The Rise and Fall of a Midwest Princess Vinyl

For the Record Collector: Chappell Roan is everywhere. Make your giftee’s record player yet another one of those places with a double vinyl of her glittery, fun pop album, The Rise and Fall of a Midwest Princess.

Le Creuset Stoneware Tea Bag Holder

For the Tea Fiend: Make her nightly peppermint tea a more luxurious occasion with a Le Creuset tea bag holder, which could also be a spoon rest. It’s a great way to gift something from a pricier brand without breaking the bank.

Kindle Paperwhite

For the Reader on the Go: Readers know the struggle: You’re halfway through about three books at once (fiction, nonfiction, and a wild card pick, of course), but you can’t fit them all in your backpack to take with you on the train. Well, with a Kindle Paperwhite, she can.